PromoTalks: The Official PPAI Podcast

Generation SPARK: What Is SPARK

March 13, 2020 PromoTalks Season 1 Episode 1
PromoTalks: The Official PPAI Podcast
Generation SPARK: What Is SPARK
Chapters
PromoTalks: The Official PPAI Podcast
Generation SPARK: What Is SPARK
Mar 13, 2020 Season 1 Episode 1
PromoTalks

In this debut episode, you'll hear an explanation of what SPARK is, who attends and what we want to achieve with the Generation SPARK Podcast.

Alicia Skipper, CPIM, is the  promo guru at PromoPros. Alicia enjoys finding new and exciting products to share with clients to help promote their messages. She joined the work group for SPARK in 2019 and could not be more thrilled. She has earned the designation of Incentive Professional (IP) and Certified Professional of Incentive Marketing (CPIM) in the incentive industry, and aims to show that same level enthusiasm in everything she does. Alicia is the host of the Generation SPARK Podcast, which dives deeper into SPARK conference topics, attendee perspectives, presenter insights, and more.

Stephen McFadden, CAS, is president of Perfect Promotions & More, Inc. Skilled in creative sales programs, current trend identification, and networking, Stephen is the 2020 SPARK Work Group Chair, and he thrives off the ability to lead a team and opportunities to help people succeed. Stephen enjoys connecting with other industry professionals, brainstorming business strategies and looking for ways to improve the industry. Stephen and his company believe in giving back through promo and have been able to give over $250,000 to a variety of charities in the last seven years.

Jody M. Shaw, CMP, PMP, is the Professional Development Manager for PPAI.  Jody Shaw is the co-founder of the SPARK program and serves as the staff liaison for the PPAI SPARK Work Group. In addition, Jody oversees speaker relations, event management and education sessions at the PPAI Expo and oversees the year-round SPARK program. She has over 16 years of experience in education, event, program and project management. She taught leadership development at MIT for four years and annually teaches the Certified Meeting Planner class in the Dallas-Fort Worth area.

 

Show Notes

In this debut episode, you'll hear an explanation of what SPARK is, who attends and what we want to achieve with the Generation SPARK Podcast.

Alicia Skipper, CPIM, is the  promo guru at PromoPros. Alicia enjoys finding new and exciting products to share with clients to help promote their messages. She joined the work group for SPARK in 2019 and could not be more thrilled. She has earned the designation of Incentive Professional (IP) and Certified Professional of Incentive Marketing (CPIM) in the incentive industry, and aims to show that same level enthusiasm in everything she does. Alicia is the host of the Generation SPARK Podcast, which dives deeper into SPARK conference topics, attendee perspectives, presenter insights, and more.

Stephen McFadden, CAS, is president of Perfect Promotions & More, Inc. Skilled in creative sales programs, current trend identification, and networking, Stephen is the 2020 SPARK Work Group Chair, and he thrives off the ability to lead a team and opportunities to help people succeed. Stephen enjoys connecting with other industry professionals, brainstorming business strategies and looking for ways to improve the industry. Stephen and his company believe in giving back through promo and have been able to give over $250,000 to a variety of charities in the last seven years.

Jody M. Shaw, CMP, PMP, is the Professional Development Manager for PPAI.  Jody Shaw is the co-founder of the SPARK program and serves as the staff liaison for the PPAI SPARK Work Group. In addition, Jody oversees speaker relations, event management and education sessions at the PPAI Expo and oversees the year-round SPARK program. She has over 16 years of experience in education, event, program and project management. She taught leadership development at MIT for four years and annually teaches the Certified Meeting Planner class in the Dallas-Fort Worth area.